My name is Amanda Williams Iven, and this is my story.

In 2007, I married my late husband, Mike, and we had three children. Mike served in the United States Air Force and suffered from PTSD until his passing in 2019. Left as a single mother, I eventually remarried in 2022 to my current husband, Dane, creating a blended family of seven.

Just as I felt I was regaining control of my life, I was diagnosed with breast cancer in September 2024. This devastating news forced me to realize I could no longer maintain my high-stress career as a Property Portfolio Manager. During my recovery, I discovered that Hobson Fitness was for sale. Recognizing a perfect opportunity to pivot toward health and wellness, I became the proud owner of Alore Fitness, LLC. The name "Alore" combines "love" and "adore"—a term my family uses to express our bond.

Following my final surgery in November 2025, I returned to my own fitness and nutrition routine. The sense of control I have regained is life-changing, and I am now dedicated to helping others facing similar battles.

I believe that consistent access to a gym and a supportive community could have significantly improved my late husband’s well-being. There is a persistent stigma surrounding mental health, and I am committed to changing that narrative. Movement and nutrition are vital components of the healing process. My goal is for Alore Fitness to be a place where people can heal and connect with others in similar situations.

Access to exercise is crucial for veterans; it reduces anxiety and depression, improves sleep, and helps manage conditions like PTSD while providing a sense of purpose. I am determined to provide this welcoming environment for our service members.

Together we can make a difference!

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