Amanda Williams Iven

Owner - and in training to be a Coach, Personal Trainer, and Nutritionist  - COMING SOON!

In 2007, I married my late husband, Mike, a U.S. Air Force veteran who battled PTSD until his passing in 2019. After several years as a single mother, I remarried in 2022, creating a blended family of seven with my husband, Dane.

Just as I was regaining stability, I was diagnosed with breast cancer in September 2024. This diagnosis led me to reevaluate my career path, as I could no longer maintain the demands of my role as a Property Portfolio Manager. During my recovery, I discovered that Hobson Fitness was for sale. Recognizing an opportunity to pivot toward health and wellness, I became the owner of Alore Fitness, LLC in October 2025. The name "Alore" combines the words \"love\" and \"adore,\" reflecting the deep bond within my family.

Following my final surgery in November 2025, I returned to my own fitness and nutrition routine. Regaining control over my health inspired a new vision: dedicating my energy to helping others facing similar challenges. I have since enrolled in personal training, senior fitness, and nutrition certification programs. I look forward to using these credentials to help others achieve wellness and longevity.